Duelbits Sponsorships

Since launching in 2020, Duelbits has built a global sponsorship portfolio spanning esports, MMA, motorsport, football, and strongman entertainment. This page covers all current and past partnerships, what Duelbits looks for in sponsorship partners, and how to enquire about working together.

The most up-to-date sponsorship information is always available at Duelbits website.

Duelbits is the title sponsor of Team Liquid's Counter-Strike 2 roster. The partnership supports competitive play, content production, and community tournaments. Team Liquid is one of the most recognised esports organisations in the world, competing at the highest level across multiple titles. The partnership strengthens Duelbits' position in the global esports community and brings the brand to a highly engaged competitive gaming audience.

More info on Team Liquid sponsorship page.

Michael Bisping is a Duelbits brand ambassador. A former UFC middleweight champion and UFC Hall of Famer, Bisping is one of the most recognisable figures in MMA and is widely known as a commentator and media personality. The partnership connects Duelbits to the global MMA fanbase through ambassador campaigns, content, and event presence.

More info on Michael Bisping sponsorship page.

Duelbits is the Principal Partner and Official Crypto Gambling Partner of the CUPRA KIRO Formula E team for the 2025/26 FIA Formula E World Championship season. Formula E represents the intersection of technology, sustainability, and high-speed competition, values that align with Duelbits' positioning as a next-generation gaming platform.

More info on Kiro sponsorship page.

Duelbits is the main sponsor of Battle of the Beasts, an all-new strongman competition series hosted by Eddie Hall, former World's Strongest Man and the first person to deadlift 500kg. Filmed in Malta, the series brings together elite strongmen from around the globe, including reigning and former World's Strongest Man champions. The sponsorship marks Duelbits' entry into sports entertainment and positions the brand alongside a groundbreaking global format.

More info on Battle of the Beasts sponsorship page.

Justin Gaethje served as a Duelbits brand ambassador. One of the most exciting fighters in UFC history, known for his relentless style and fan-favourite performances, Gaethje brought authenticity and competitive fire to the Duelbits brand through ambassador campaigns and promotional content.

Conor McGregor served as a Duelbits brand ambassador. One of the most recognised athletes in the world and a former UFC two-division champion, McGregor's partnership included the "Race against the Notorious Duel" tournament, live streams, and audience giveaway events.

Luis Suárez served as a Duelbits brand ambassador. A football icon with career highlights at Barcelona, Liverpool, Atletico Madrid, Ajax, and the Uruguay national team, Suárez featured in Duelbits brand campaigns and sports-focused promotional content.

Salomon Kalou served as a Duelbits ambassador. A former Chelsea and Ivory Coast international with over a decade in top-level European football, Kalou contributed to Duelbits' football-focused content and ambassador campaigns.

Duelbits was the Official European Betting Partner of Aston Villa Football Club for the 2022/23 Premier League season. The partnership included pitch-side LED branding at Villa Park during domestic games, presence across Aston Villa's digital and social channels, and access to player content.

Duelbits was the Online Betting Regional Sponsor of the Argentine national teams across the South American territory (excluding Argentina). Launched in 2022, the partnership expanded the Duelbits brand across Latin American football audiences during a landmark year for Argentine football, including the country's 2022 World Cup victory.

Duelbits was the Official Asian Betting Partner of Birmingham City Football Club. Announced in December 2025, the partnership formed part of the club's strategy to grow international engagement and commercial revenues across Asia.

Duelbits was the front-of-shirt sponsor for paiN Gaming's Counter-Strike and Free Fire rosters. One of the largest esports organisations in Latin America with over 12 million followers, paiN Gaming gave Duelbits visibility across the Brazilian gaming and esports audience. The partnership launched in August 2022.

Duelbits was the title sponsor of three UK-based World Snooker Tour events: the World Grand Prix, the Players Championship, and the Tour Championship. The events featured top-ranked players including some of the biggest names in professional snooker.

Duelbits' sponsorship decisions are guided by several core principles:

If you are an organisation, team, event, or individual interested in exploring a sponsorship with Duelbits, send an enquiry to [email protected] with:

For content creator and streamer partnerships specifically (Kick, YouTube, social media), see the dedicated guide.

Where can I see all current Duelbits sponsorships?
The full and most up-to-date list is at duelbits.com/en/sponsorships, which includes both current and past partnerships.

Does Duelbits sponsor esports teams?
Yes. Duelbits is the title sponsor of Team Liquid's CS2 roster and has previously partnered with esports organisations in South America.

Does Duelbits work with individual athletes?
Yes. Duelbits works with brand ambassadors across MMA and other sports. Current ambassadors include Michael Bisping.

How long does it take to hear back about a sponsorship enquiry?
Response times vary depending on the nature and scale of the opportunity. The marketing team reviews all enquiries and will follow up if there is a potential fit.

Is the contact for sponsorships the same as for streaming partnerships?
Yes. All partnership enquiries go to [email protected]. Streaming and content creator partnerships have additional guidance in the dedicated eligibility article.